Massachusetts Health Coach Squarespace Website

Traci is an engineer turned cycling instructor and fitness coach that serves postpartum moms. She believes in the mental health benefits of exercise and encourages her clients to find joy in everyday movement. She serves her clients through 1:1 fitness coaching, podcasting, and an online course.

Custom Web Design for a Fitness Coach for Moms

Traci, from Moms on Fire Fitness, came to me as a newer business owner wanting a way to showcase her new fitness coaching programs. She wanted to highlight her personal experience as a mom who found exercise as an outlet to improve her mental health. Traci had her own branding and wanted to use a flame theme to express the fire all mothers have within them to be the best version of themself for their children.

We created a 5-page website complete with a Home, About, Services, FAQ, and Contact page that spoke to her experience in the health and wellness space. By honing in on the deep-rooted desires of these busy moms, our design connects with its target audience on an emotional level, ultimately inspiring them to take action and reclaim their fitness journey.

The visually appealing layout, easy navigation, and personalized content of this modern Squarespace website provide the ultimate user experience, showcasing Traci’s expertise, and building trust between the coach and her audience. Motivated by results and built for success – this website is the ideal destination for moms ready to transform their lives through fitness.

2025 Update:

Traci was one of my very first web design clients when I launched my business, so this project was a full-circle moment. Over two years later, her business has grown, her certifications have expanded, and she now trains clients out of her own home gym in Cape Cod. With all those changes, it was time for a website that truly reflected where she is now—and where she's headed next.

We worked together to give her site a fresh, modern look that highlights her in-person and virtual coaching services, showcases her expertise, and speaks directly to the busy mamas she helps every day with realistic workout plans and personalized accountability.

Thank you, Moms on Fire Fitness, for trusting me with this next chapter! It’s been such an honor to watch both of our businesses grow side by side through the wild ride of motherhood and entrepreneurship. 🩷

P.S. If you're a mama looking for flexible fitness coaching that actually fits into your life, give Traci a follow—you’ll love her approach!