Dean Spaulding -
Finish the Dissertation Now
Services
Custom web design in Squarespace
SEO optimization with keyword targeting
Branding refresh and color palette selection
Art deco-inspired logo design using deep navy, blue, and gold
Layout and copy updates to improve clarity and engagement
Mobile-responsive design and backend training
Vibe
Clean, modern, and masculine website design
Professionalism yet approachable and easy to understand
Academic, collegiate aesthetic—using navy, gold, and soft blue to create a trustworthy and refined look
Industry
Academic Coaching for PhD Candidates
Based in New York (serves clients nationwide)
**site is client-managed
Masculine, Academic Squarespace Site for a Dissertation Coach
When Dean first came to me, he had a DIY GoDaddy website that didn’t reflect the level of professionalism or experience he brings to his clients. The structure was confusing, the branding felt generic, and the site lacked the SEO foundation needed to reach PhD candidates searching for dissertation support.
We moved the site to Squarespace, completely restructured the layout, updated his messaging, and wove in targeted SEO keywords like "dissertation coach," "thesis coach," and "coach for PhD candidates." The final site is not only visually aligned with his brand values, but it’s also designed to convert visitors into booked clients with simple navigation, a clear services breakdown, and a compelling call to action.
Business Background
Finish the Dissertation Now is a coaching business founded by Dean Spaulding, Ph.D., a nationally published author and educator who helps PhD candidates finish their dissertations with confidence and clarity. Drawing from his own experience co-authoring seven books while juggling work and school, Dean offers a simple, no-pressure approach to dissertation coaching for students in nursing, education, and business. With affordable, pay-as-you-go sessions, Dean provides highly personalized one-to-one support without contracts, deposits, or cancellation fees.
Dean's Words
"Maggie was amazing! I told her my ideas and she took them and made them better than I could have ever expected! I would highly recommend her services."
