Squarespace Website for a Women’s Life Coach in Wisconsin
Services
Website-in-a-Week project
Website Strategy + SEO Foundation
A fully customized site built using a premium template from Applet Studio
Website Copy Support
Brand Identity Refresh including:
a mid-century modern color palette inspired by her brand photography
two logo variations for flexible use across her website and marketing
a refined font pairing to give the brand a grounded, modern, and human feel
Vibe
Warm, modern, grounded, and deeply human
inviting, supportive, and grounded in psychological safety
mid-century cues
an earthy, calming color palette
Industry
Executive Coaching & Life Coaching (specializing in female executives and high-achieving women)
Wisconsin, serving clients nationally and locally
**site is client-managed
Earthy, modern website for a Women’s Life Coach in Wisconsin
When Melissa first came to me, she felt overwhelmed and stuck. She knew she wanted a website but didn’t know how to translate her story, experience, and message into something cohesive and clear. Writing the copy felt heavy and time-consuming, and she wasn’t sure how (or if) a website fit into her business model.
Throughout the Website in a Week process, she gained clarity, confidence, and momentum. Once she used the guided prompts, the messaging clicked—and she finally felt excited about sharing her work online. By the end of the project, she had a website that not only looked beautiful, but felt aligned, intentional, and true to her mission.
Business Background
Hello Humani is founded by Melissa Nagel, an executive and life coach supporting high-achieving women, corporate leaders, and female executives seeking deeper meaning, emotional resilience, and aligned success. After two decades leading Fortune 100 sales teams and co-founding a real-estate venture, Melissa transitioned into coaching with a mission to help women step out of perfectionism and into purposeful, embodied living.
Although Melissa’s work was powerful and highly relational, she lacked a digital presence that clearly communicated who she was, what she offered, and the transformation she created. Most of her clients came through referrals, and she wasn’t sure she needed a website until she began attending in-person events and realized new connections had nowhere to learn more about her or her coaching philosophy.
That’s where I came in.
In Melissa’s words:
Maggie saved me countless hours! She helped streamline and make the website creation process so doable with helpful templates. She really listened, understood, and applied her expertise to deliver a beautiful, inviting, and user-friendly website that I never could have done on my own. Working with Maggie was so easy. I have referred her to so many other coaches to take the extensive guess and leg work out of making a beautiful website with SEO.”
